Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Paving the Way for A Normal Life: A Qualitative Study of Coping Strategies Among Iranian Divorced Women

Regarding the devastating aftermath of divorce among Iranian divorced women, which is mainly affected by sociocultural factors, this qualitative study was conducted to explore their applied strategies in reorganizing their lives. Data collection started through deep unstructured interviews followed by semistructured interviews with 18 divorced women who were chosen by purposive sampling from mental health clinics, social work centers, or available cases. Gathered data were analyzed using the qualitative content analysis method. Two main themes—behaviors of self-preservation and abstinence and struggling for balance—emerged. Subcategories were concealing the divorce, feminine self-restriction, avoidance behaviors, replacement of losses, seeking support, role development, handling the tensions, and defending oneself against the divorce failure. This study provides comprehensive knowledge of how Iranian divorced women reregulate their lives and also highlights their unique and culture-based coping strategies. Therefore, it provides specialists with a context-specific foundation for mental health care and enables them to intervene more effectively.     

纽马克理论指导下的商务文本翻译

在商务领域中，商务文本犹如架起建立国内乃至国际间各商家的桥梁，所以商务文本的翻译有着十分重要的研究价值。将以纽马克翻译理论为指导，对商务文本中商务函电、商务广告以及商务函电这三方面的翻译策略进行了探讨。     

Displacement and local linguistic practices: R‐lessness in post‐Katrina Greater New Orleans

Variable r‐lessness in New Orleans English is a salient linguistic feature tied to local place‐based identity. In this study, I examine rates of r‐lessness in the wake of Hurricane Katrina, which caused large‐scale displacement in the region. Participants come from the linguistically conservative suburb of Chalmette, where r‐lessness is more robust than in New Orleans proper. Participants’ connections to Chalmette were measured in two ways: (1) post‐Katrina location status, i.e. whether participants returned or relocated after the storm; (2) place orientation, captured via an ethnographically informed, multifaceted measure of stance and exposure to places outside of Chalmette. Analysis revealed that place orientation better predicts rates of r‐lessness than post‐Katrina location. I argue that the marked quality of r‐lessness makes it available for identity‐driven use to express a connection to Chalmette. This study demonstrates one way to account for the linguistic implications of individuals’ shifting allegiances to places they live(d).     

《十八大报告》中模糊语言的翻译

由于语言自身的特点和语境的需要，政治文本中有大量的模糊表达法。如何翻译这些表达法，对于提高译本的可接受性及准确传达说话人的意思、实现交际目的，具有重要意义。本文将模糊语言分为模糊句子、模糊限制语、模糊词语三种类型，分析中央编译局提供的《十八大报告》英文译本，发现每一种类型的模糊语都有多种译法，但总体原则是让译文符合译入语习惯和实现说话人的交际意图。     

福建旅游网站翻译现状的生态翻译学审视

作为外宣的重要渠道,旅游网站的翻译对旅游业的发展起到非常重要的作用,然而福建省旅游网站的翻译质量却不尽如人意。从生态翻译学角度分析福建旅游网站翻译中存在的误译现象并探索导致旅游网站翻译质量不高的问题所在,指出旅游网站的翻译质量制约着旅游业的发展,而旅游网站翻译质量的提高取决于整个翻译生态环境包括教育、市场和管理监督系统的和谐平衡。     

以《狼图腾》的英译为例谈译文表达的识解操作

基于认知语言学框架下意义观与翻译观以及认知语言学中的识解理论的四个维度,在译文表达时的识解操作应该在考虑目的语读者辖域背景的基础上,保持或调整原文表征的详略度、突显和扫描方式等识解维度,使译文流畅,符合目的语读者的表达习惯,最终实现成功的交际。     

Fighting words? Joning as conflict talk and identity performance among African American preadolescents

This study examines how preadolescent African American students in Washington, D.C., used a linguistic practice called ‘joning,’ a style of verbal play similar to ritual insults, in peer interactions. Sociolinguists have focused on how children socialize each other into vernacular styles appropriate for peer group use but often assume that they disalign with social and linguistic norms for classroom behavior. Drawing from a nine‐month ethnographic study that the author conducted in an after‐school program, this article analyzes the structure and function of joning as a vernacular style of African American Vernacular English and its uses in constructing classroom identities. Joning often facilitated student learning, but it was perceived as a socially and physically risky linguistic practice because of its uses as conflict talk in the local community. Focusing on preadolescence as a key stage of language socialization, this article shows how minority students modify peer‐learned linguistic practices to pursue academic success on their own terms.     

From victims to winners: strategies of negotiation among relocated residents in demolition-compensation events in local China

It has been well documented by researchers that in China’s continual quest for modernisation and urbanisation, many urban and rural residents became displaced and portrayed as victims. A more important question however needs to be explored: do evicted residents learn from others to develop strategies to protect themselves from becoming victims? Through in-depth interviews, primary data collection, documentary research, this study has confirmed that for some evicted residents in Southern China’s urban fringes, when their land was appropriated by local government and developers and they were offered resettlement elsewhere, they did not behave passively to accept the terms of compensation dictated. Instead, they actively learnt from other dwellers who were evicted earlier to become well-organised, resourceful, and sophisticated negotiators in bargaining for their compensation. The group of rural residents proved that they could do better than the evicted urban residents, especially in terms of compensation-negotiation.